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Apple’s latest startup acquisition will help Apple Music show you artists before they’re mainstream

Apple is constantly making use of the pile of cash it’s amassed over the years by buying smaller companies that can help improve its products and services. The latest purchase the company made, according to recent reports, is that of the music analytics startup Asaii. Asaii was founded in 2016 by three men with background in Silicon Valley, the CEO, Sony Theakanath, used to work for Apple before he decided to start the project.

Now all three of the co-founders of Asaii work for Apple Music, according to their LinkedIn accounts, and rumors are that Apple paid close to $100 million for the …

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