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Analysts cite less innovation for the drop in excitement over each year’s new iPhone models

Analysts working for Citi Research sent a note to clients last week about a chart they created that shows waning interest every year in the latest iPhone models. The chart uses the number of Google Search requests from consumers about certain iPhones just before and after their respective “launch event” to gauge the interest in each one. Despite the declining trend, Citi Research still believes that the device can sustain single-digit annual unit growth for Apple, but the firm says that it is not looking for the beginning of a new super cycle. The analysts cited a slowdown in innovation and …

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