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U.S. consumer intent to purchase an Apple iPhone is at a five year low

While we have seen Apple cut orders for the 2018 iPhone models and suppliers announce lower revenue, it is consumer demand for the iPhone that is at the heart of the business. And according to CNBC, today Swiss banking giant UBS confirmed that the public is losing interest in Apple’s top selling device. The firm’s analysts wrote a note to clients telling them that the results of its latest survey show that purchase intent in the U.S. for the iPhone is at a five-year low, matching the level for 2015’s iPhone 6s. The malaise hasn’t just affected U.S. consumers. In China, intent to purchase a …

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